Principal Axis is a privately held company that builds web and mobile applications. Principal Axis has won international acclaim such as the Adobe MAX 2011 Honorable Mention for the design and technical sophistaction of its application-- hooeey webprint.

uncurl is an iPad app that is best for rapid scanning, reading and saving of links ("url"s)/articles in your social stream. uncurl displays an attractive panel of web pages that allows you to rapidly go to the most relevant article. Uniquely, uncurl lets you save the story in your own iPad which can be accessed through the iBooks application. This allows you to keep relevant articles close at hand. No account, password or Internet connectivity needed.

The founder, Rajeev Purnaiya was the also Founder and Managing Director of CyberBazaar, India’s first and largest conferencing company. After selling CyberBazaar to WebEx, Inc., he was the Managing Director of WebEx India until mid-2005. Rajeev has a B.S. in Industrial&Systems Engineering from the University of Alabama and an M.S. in Industrial Engineering from Texas A&M University.